Day 1 | August 18 (Monday)

Morning - Welcome & Swiss Made Analysis

08:30-09:00: Welcome Ceremony
Welcome note by Dean Harald Gall and CEO Jürgen Brücker
Location: UZH Main Campus, Classroom: KO2-F-174
Rämistrasse 71, 8006 Zürich
Enter from: Natural History Museum, Karl-Schmid-Strasse 4, 8006 Zürich

09:00-09:45: Module 1: Swiss Made Part 1
Location: Classroom: KO2-F-174

09:45-10:00: Social Break
Location: Classroom: KO2-F-174 (Entrance)

10:00-10:45: Module 1: Swiss Made Part 2
Location: Classroom: KO2-F-174

10:45-11:50: Group photo and Scavenger Hunt
Location: KOL Main Entrance
Subject to change. Please follow UZH staff on the day.

11:50-13:00: Lunch Break
Location will be announced by UZH staff on the day

Afternoon - Healthcare Innovation & Company Visit

13:00-14:30: Module 2: Smart Health in the Swiss Healthcare Ecosystem and Case Study Introduction
Location: Classroom: KO2-F-174

14:30-15:30: Bus transfer from UZH to Sonova AG
Meeting point: Natural History Museum (Karl-Schmid-Strasse 4, 8006 Zürich)
Please be at the meeting point at 14:40

15:30-17:30: Company Visit: Sonova AG
Location: Laubisrütistrasse 28, 8712 Stäfa
Agenda:

• 15:30-16:30: Welcome and Intro to Sonova
• 16:30-17:30: Site visit

17:30: Bus transfer from UZH to ibis Hotel
ibis style Zurich City Center, Stampfenbachstrasse 60, 8006 Zürich

Evening - Free Evening

Day 2 | August 19 (Tuesday)

Morning - Economic Perspective

09:00-10:30: Module 3: Europe and Switzerland in 2025: An Economic Perspective Part 1
Location: UZH Main Campus, Classroom: KO2-F-174
Rämistrasse 71, 8006 Zürich

10:30-10:45: Social Break
Location: Classroom: KO2-F-174 (Entrance)

10:45-11:45: Module 3: Europe and Switzerland in 2025: An Economic Perspective Part 2
Location: Classroom: KO2-F-174

11:45-13:30: Lunch Break (Self-organized)
Please see the appendix for reference

Afternoon - Brand Strategy & Swissness

13:30-14:15: Module 4: Swissness as Strategy: What Brand Identity Means in a world of Trust, Precision, and Purpose Part 1
Location: Classroom: KO2-F-174

14:15-14:30: Social Break
Location: Classroom: KO2-F-174

14:30-16:30: Module 4: Swissness as Strategy: What Brand Identity Means in a world of Trust, Precision, and Purpose Part 2
Location: Classroom: KO2-F-174

16:30-18:00: Break
Please meet at the main entrance of the Natural History Museum by 17:40 and follow the UZH staff to the restaurant.

Evening - Welcome Dinner

18:00-20:00: Welcome Dinner
Location: Restaurant uniTurm
Located inside the KOL building, level M
with Jürgen Brücker CEO of Executive Education

Day 3 | August 20 (Wednesday)

Morning - Manufacturing Excellence

09:00-10:30: Module 5: Entrepreneurial Manufacturing Excellence: Made in Switzerland Part 1
Location: UZH Campus, Classroom: KO2-F-174

10:30-10:45: Social Break
Location: UZH Campus, Classroom: KO2-F-174 (Entrance)

10:45-11:45: Module 5: Entrepreneurial Manufacturing Excellence: Made in Switzerland Part 2
Location: UZH Campus, Classroom: KO2-F-174

11:45-13:00: Lunch Break (Self-organized)
Please see the appendix for reference

Afternoon - Schindler Company Visit

13:00-14:00: Bus transfer from UZH to Schindler
Pick up: Natural History Museum (Karl-Schmid-Strasse 4, 8006 Zürich)
Please be at this meeting point by 13:00
Drop off: Schindler AG, Zugerstrasse 13, 6030 Ebikon

14:00-16:15: Company Visit: Schindler AG
Location: Zugerstrasse 13, 6030 Ebikon
Agenda:

• 14:00-14:30: Welcome to Schindler
• 14:30-15:00: Keynote Presentation
• 15:00-16:00: PORT Show

16:15-17:15: Bus transfer from Ebikon back to ibis Hotel
Pick up: Please meet outside the reception by 16:10

Evening - Free Evening

Day 4 | August 21 (Thursday)

Morning - Omega Company Visit

07:20-09:30: Bus transfer from ibis hotel to Omega
Pick up: ibis Hotel Zurich City Center, Stampfenbachstrasse 60
Please be at the lobby by 7:15 AM
Drop off: Omega SA, Jakob-Stämpfli-Strasse 96, 2502 Biel

09:30-12:30: Company Visit: Omega SA
Location: Jakob-Stämpfli-Strasse 96, 2502 Biel
Agenda:

• 9:30-9:45: Welcome to OMEGA
• 9:45-11:15: Visit of the OMEGA Factory
• 11:15-12:15: Visit of the OMEGA Museum
• 12:15-12:30: Closing and Farewell

12:30-14:30: Lunch (Self-organized)

Afternoon - Cultural Excursion

14:30-15:30: Cultural Excursion: Guided Biel City Walking Tour
Meeting point: Bäsentörli, Rue Jakob-Rosius 18, 2502 Bienne
Please meet at this location by 14:30

15:30-17:30: Bus transfer from Biel back to ibis Hotel Zurich
Pick up: Jakob-Rosius-Strasse 96
Please meet at this location by 15:20
Drop off: ibis style Zurich City Center, Stampfenbachstrasse 60, 8006 Zürich

Evening - Free Evening

Day 5 | August 22 (Friday)

Morning - Case Study Preparation

09:00-13:30: Case Study Preparation Part 1 & 2
Location: TBD
Preparation time for group presentation during this dedicated session

13:30: Lunch Break (Self-organized)

Afternoon - Presentations & Closing

13:30-15:30: Case Study Presentation
Location: UZH RAA Building, Classroom: RAA-G-01 (Level G)
Rämistrasse 59, 8001 Zürich
with Dr. Daniel Fasnacht and Dr. Liv Kraemer (Founder and CEO of Dr. Liv Kraemer Longevity Skincare)

15:30-15:40: Social Break
Location: UZH RAA Building, Classroom: RAA-G-01 (Level G)
Rämistrasse 59, 8001 Zürich

15:40-16:15: Closing Ceremony
Location: UZH RAA Building, Classroom: RAA-G-01 (Level G)
Certificate award ceremony with CEO Jürgen Brücker

Evening - Free Evening